Chef du Marketing - Air Canada Cargo

Belonging to Air Canada is to belong to a Canadian icon, Air Canada recently voted best airline in North America. Take your career to new heights by joining our innovative and diverse team at the forefront of passenger air transport.

The person occupying the position of Marketing Manager - Air Canada Cargo directs the planning, implementation, and optimization of Air Canada Cargo's integrated marketing initiatives across all channels and customer touchpoints, including traditional marketing, sales enablement, digital channels, as well as customer and industry experiences. The person translates corporate, commercial, product, and customer priorities into clear marketing strategies and programs that strengthen the brand, drive revenue growth, build trust with the clientele, and support global sales teams.

The person assumes full responsibility for marketing activities, resources, governance, execution standards, and performance of Air Canada Cargo against defined objectives. The person occupying this position manages two Marketing Advisors - Air Canada Cargo and works cross-functionally within Air Canada Cargo and Air Canada and with external partners to achieve coordinated, customer-centric marketing results.

Responsibilities:

• Strategy and Brand
  • Develop and lead Air Canada Cargo's annual integrated marketing strategy and plan, aligned with management priorities, commercial objectives, product strategies, customer needs, and brand direction.
  • Define and evolve the brand positioning, value propositions, messaging, and brand strategy of Air Canada Cargo to strengthen differentiation, relevance, and consistency across all markets and customer touchpoints.
  • Establish clear marketing objectives, priorities, and target audiences, leveraging segmentation and customer insights to guide campaign and program planning.
  • Monitor marketing, brand, industry, and competitive trends to identify opportunities, risks, and new approaches capable of strengthening Air Canada Cargo's brand positioning and marketing effectiveness.
• Campaign and Marketing Implementation
  • Assume responsibility for the entire planning, execution, optimization, and performance process of integrated marketing initiatives, ensuring activities respect deadlines and budgets and meet defined brand, customer, and business objectives.
  • Develop clear marketing and creative briefs, harmonize stakeholder contributions, guide creative development, manage approval processes, and ensure that intended results respect the brand identity, creative projects, and deadlines.
  • Ensure sales teams and international partners have effective, up-to-date, and brand-compliant marketing tools, content, and resources that drive customer acquisition, retention, and growth.
  • Assume responsibility for the strategy, governance, content, performance, and ongoing optimization of Air Canada Cargo's website and digital marketing channels.
  • Lead the strategy, planning, and implementation of customer events, trade shows, sponsorships, industry activations, and related brand experiences.
  • Supervise promotional material and Air Canada Cargo-branded merchandise, including sourcing, suppliers, inventory, budgets, distribution, and compliance with brand standards.
  • Ensure marketing and brand governance, ensuring that documents, data usage, campaigns, and third-party brand applications comply with corporate, legal, regulatory, privacy, accessibility, and approval requirements.
• Leadership and Resource Management
  • Lead, mentor, and train two Marketing Advisors - Air Canada Cargo by setting objectives, assigning tasks, providing feedback, managing performance, and promoting collaboration, accountability, and continuous improvement.
  • Manage marketing contributions and project prioritization by assessing business needs, defining target results, allocating resources, balancing competing priorities, and escalating risks as needed.
  • Manage budgets, agencies, suppliers, and related marketing financial processes, ensuring efficient resource allocation, supplier performance, quality, and added value.
  • Identify and implement process improvements, tools, and scalable working methods that enhance marketing effectiveness, optimize available resources, and enable the team to increase its impact on activities.
• Performance and Optimization
  • Define performance objectives and marketing success indicators in collaboration with the Performance Marketing Analyst, and assume responsibility for progress and results.
  • Evaluate performance, bridge gaps, and transform marketing, customer, and brand data into proven, scalable improvements that enhance marketing effectiveness and business results.
• Stakeholders and Corporate Leadership
  • Establish strong cross-functional relationships with Sales, Products, Operations, Customer Service, Digital Solutions, Data and Analytics, the Creative Studio, Legal Affairs, Regulation, and other stakeholders to ensure marketing plans are customer-centric, commercially relevant, and operationally viable.
  • Represent Air Canada Cargo Marketing among internal and external partners, and provide marketing leadership for initiatives related to customers, industry, and commercial activities.
• Occasional domestic and international travel may be required, depending on business and project needs.

Qualifications

• University degree in marketing, communications, business administration, or a related field (or equivalent combination of education and experience).
• At least five years of progressive marketing experience, preferably in business-to-business commerce, freight, logistics, transportation, and international trade.
• Proven experience in developing and implementing integrated marketing and brand management strategies, campaigns, and programs spanning multiple channels and customer touchpoints.
• Experience in leading and developing direct reports, including priority setting, task delegation, feedback formulation, and performance management.
• Strong project and portfolio management skills, and experience managing multiple priorities, stakeholders, budgets, agencies, suppliers, approval processes, and deadlines.
• Strong strategy, analytics, and business acumen skills, and proven ability to interpret marketing, customer, and brand data and translate them into actions aimed at improving performance.
• Excellent written and verbal communication, presentation, and interpersonal skills, and ability to influence decisions and lead cross-functional projects at all levels of the company and with external partners.
• Practical knowledge of marketing technologies and measurement tools, including content management, email marketing, customer relationship management, and analytics platforms.
• In-depth mastery of Microsoft Office, ability to create high-quality PowerPoint presentations intended for senior management, and advanced mastery of Excel and Word.
• Proven financial responsibility, and experience managing marketing budgets, allocating investments based on business priorities, and efficiently utilizing resources.
• Experience in international marketing and knowledge of the freight or international logistics sector are assets.

Employment Conditions:

Candidates must be eligible to work in the country concerned at the time a job offer is presented and are responsible for obtaining work permits, visas, or other necessary authorizations. Proof of eligibility must be provided before the start date.

Language Requirements

Equal skills being equal, preference will be given to bilingual candidates.

Diversity and Inclusion

Air Canada is resolutely committed to diversity and inclusion and aims to create a healthy, accessible, and rewarding workplace that highlights the unique contribution of our employees to our company's success.

As an equal opportunity employer, we encourage diverse applications so that we can build a workforce that is varied and representative of our customers and the communities where we live and offer our services.

Air Canada thanks all candidates for their interest, but only those selected for an interview will be contacted.