Advisor - Marketing - Lines - International Network (points of sale in Canada)

Belonging to Air Canada is belonging to a Canadian symbol, Air Canada recently voted best airline in North America. Take off your career by joining our innovative and diverse team at the forefront of passenger air transport.

Air Canada is evolving in an exciting period of growth and transformation, marked by the expansion of its fleet, the addition of new destinations and a strategy focused on serving more destinations than ever before. The person who holds the position of Lines Marketing Advisor plays a key role in promoting Air Canada's network through the development and execution of destination marketing campaigns that inspire travel and stimulate demand for the destinations served by the Company. At the intersection of strategy, creativity and commercial performance, this person works collaboratively with cross-functional teams and external partners to implement integrated marketing programs that strengthen Air Canada's leadership position and contribute directly to the success of its global network.

This marketing position includes managing integrated multi-channel marketing campaigns (awareness, engagement, revenue generation) across paid and owned channels. This is a critical collaborative position with internal stakeholders, including Revenue Management, Air Canada's Media Office, Air Canada Sales tourism partnerships, Aeroplan Loyalty Program Management, Air Canada Marketing Activities, Air Canada Creative Studio, Marketing Analytics, Air Canada Commercial Communications, requiring a combination of strategic thinking, execution and management skills to generate additional revenue.

The Advisor must have a passion for retail and digital marketing, possess excellent analytical skills, demonstrate innovation and creativity, and be able to maintain a relationship of trust with colleagues, business partners, internal clients and external communication agencies.

Responsibilities:

• Develop, manage and direct all aspects of the execution of line support marketing campaigns and initiatives for the assigned portfolio, including mass campaigns and targeted campaigns (by email, digital, social networks, print, television, outdoor advertising, SEM, etc.).
• Coordinate, execute and support the management of relevant commercial or tourism partnership marketing campaigns, to enable Air Canada to increase its visibility and access particular markets.
• Develop e-commerce retail marketing assets and content based on professional and commercial feedback provided by various internal stakeholders (Revenue Management, Global Sales, Brands department, etc.) for use and distribution through various channels, including emails, social media, paid digital ads, ACO, print ads and videos.
• Propose marketing strategies and solutions, including tactical mix, channel mix and messaging strategy, in collaboration with Revenue Management, Aeroplan Loyalty Program Management and Sales, to proactively target and resolve upcoming line issues.
• In close collaboration with the Marketing Analytics teams, monitor, analyze and present campaign results, demonstrating return on investment, extracting actionable insights for future campaigns and continuously improving the effectiveness of marketing communication campaigns.
• Manage and execute weekly Retail e-commerce Promotions emails, working closely with internal and external stakeholders.
• Ensure compliance with the brand image and guidelines, and advocate for media strategies and choices.
• Ensure the accuracy, consistency and legality of the information contained in all communications.
• Regularly prepare presentations and actively participate in meetings with Company executives, to facilitate strategic decision-making.
• Manage external service providers and agencies, including multicultural agencies, overseeing the marketing budget for the assigned portfolio, including issuing purchase orders, purchase commitment permissions, invoicing and reconciliation.
• Act as subject matter expert and advisor to business units.
• Build strong, cross-functional and cooperative working relationships with other departments involved in line support marketing initiatives (Air Canada Creative Studio, Marketing Analytics, Web team, CRM Planning, Air Canada Media Office, Revenue Management, Commercial Communications, Network Planning, Air Canada Sales, Corporate Communications, etc.).
• Think strategically and contribute new ideas and best practices, following key industry trends, and contribute to the conversion process through a solutions-oriented approach based on analysis and data. Contribute to the achievement of annual company targets and objectives with integrity.
• Prioritize projects and campaigns in line with Company and brand objectives.
• Actively participate in the annual marketing communications planning process.
• Actively monitor market trends and competitor activities.

Qualifications

• University degree in business, marketing option, or equivalent.
• At least three years of relevant experience.
• Bilingualism – Excellent command of grammar, spelling and punctuation in English and French.
• Working knowledge of digital media, including Internet and social media.
• Experience within an agency, an asset.
• Excellent strategic and analytical skills.
• Highly motivated to succeed with energy and enthusiasm.
• Autonomy and strong organizational skills, with ability to produce quality work in a constantly evolving environment, and a deep willingness to show initiative and take responsibility for one's work.
• Strong communication, presentation and networking skills, and experience working with people at all levels.
• Excellent interpersonal skills, good listening skills and strong communication skills.
• Ability to work autonomously and in a team context to help colleagues, whenever possible.
• Ability to manage multiple projects and requests from competing stakeholders, respond quickly and effectively and prioritize them; ability to consistently align daily responsibilities with the overall business strategy.
• Strong attention to detail and accuracy.
• High level of ingenuity, creativity and initiative.
• Demonstrate punctuality and reliability to support the overall success of the team in a fast-paced environment.

Employment conditions:

Candidates must be eligible to work in the country concerned at the time an employment offer is made and are responsible for obtaining the necessary work permits, visas or other authorizations. Proof of eligibility must be provided before the start date.

Language Requirements

All things being equal, preference will be given to bilingual candidates.

Diversity and Inclusion

Air Canada is firmly committed to diversity and inclusion and aims to create a healthy, accessible and rewarding workplace that values the unique contribution of our employees to the success of our company.

As an employer that guarantees equal access to employment, we encourage the most diverse applications in order to build a varied workforce representative of our customers and the communities where we live and offer our services.

Air Canada thanks all candidates for their interest, but only those selected for an interview will be contacted.