Advisor - Marketing - Brand Commercialization - Quebec - Temporary

Belonging to Air Canada is belonging to a Canadian icon, Air Canada recently voted best airline in North America. Let your career take off by joining our innovative and diverse team at the forefront of passenger air transport.

Reporting to the Head of Marketing - Brand Commercialization - Quebec, the Advisor - Marketing - Brand Commercialization - Quebec is responsible for the development, management, and daily implementation of the brand strategy and annual marketing plans specific to the Quebec market.

More specifically, the person holding this position touches on multiple facets of marketing in order to increase brand affinity and its relevance at the provincial level.

This involves the development of high-level integrated marketing programs, based on strategic insights, that foster positive perception and engagement towards the brand in Quebec and that ultimately help achieve Air Canada's business objectives. The nature of the projects is varied, ranging from traditional mass campaigns to brand partnerships, sponsorships, and content campaigns, among others. This position requires a versatile marketing expert with campaign management experience who is results-oriented, well-versed in all aspects of brand marketing, and has an in-depth knowledge of Quebec culture and the French language.

Responsibilities:

• Participate in the development of annual brand commercialization plans to generate positive brand sentiment and engagement in the Quebec market.
• Manage and coordinate the rollout of integrated multichannel marketing initiatives with excellence, leveraging owned, earned, and paid media, as well as other marketing levers, notably strategic partnerships, sponsorships, experiential marketing, content marketing, and public relations.
• Lead internal and external partners in the development of branded content, creative material, and media campaigns designed for the Quebec market.
• Coordinate internal campaign planning and execution processes, including post-campaign analysis, to ensure deadlines are met and resources are planned.
• Ensure alignment and complementarity between the brand strategy for Quebec and the national brand strategy by collaborating closely with the various brand teams.
• Manage project-related budgets, notably purchase authorizations, billing, and budget reconciliation.
• Take into account consumer research and commercial and industry data in order to define objectives, establish a measurement plan, and ensure the monitoring and presentation of campaign results.
• Collaborate with other Quebec strategy stakeholders and other business units to identify opportunities and maximize the impact of our collective efforts.
• Establish strong, cross-functional, and cooperative working relationships with other teams involved in brand commercialization initiatives in Quebec (e.g., national partnerships and events teams, Sales and Business Development, Community Relations, Air Canada Foundation, Line Marketing).
• Think strategically and creatively to bring innovative ideas and implement best practices, based on industry trends and research data.
• Provide support to the Head of Marketing - Brand Commercialization - Quebec, as needed.

Qualifications

• University degree with a specialization in marketing, communications, or business.
• Three to five years or more of professional experience in marketing or a related field (prior professional experience in the airline or travel industry is an asset).
• In-depth knowledge of all aspects of brand marketing and communication, including brand partnerships, emerging digital channels, and social media.
• Mastery of the multichannel campaign management process, including brief writing, campaign development coordination (creation, media plan), deployment, as well as post-campaign analysis (experience working with creative and media agencies is an asset).
• Strong interest in and experience with brand-related communications to ensure proper understanding and use of brand positioning and guidelines.
• In-depth knowledge of Quebec culture and the French language.
• Superior analytical and problem-solving skills, with demonstrated intellectual and analytical rigor to solve a wide range of marketing issues. A keen eye for detail is essential.
• Strong oral and written communication skills, and the ability to communicate effectively with internal and external stakeholders.
• High motivation to succeed with dynamism and enthusiasm.
• Autonomy, a strong sense of organization, and a deep willingness to show initiative and assume responsibility for one's work.
• Ability to demonstrate agility and resilience to deliver quality work in a constantly evolving environment with a high volume of activities, within a high-performing, results-driven team.
• Excellent creative evaluation and design capabilities.
• Ability to manage complex projects involving multiple stakeholders and cross-functional teams.
• Demonstrate punctuality and reliability to support the overall success of the team in a dynamic environment.
• Proficiency in the Microsoft Office suite (Word, Excel, and PowerPoint).

Employment Conditions:

Candidates must be eligible to work in the country concerned at the time a job offer is presented and are responsible for obtaining work permits, visas, or other necessary authorizations. Proof of eligibility must be provided before the start date.

Language Requirements

Equal skills being equal, preference will be given to bilingual candidates.

Diversity and Inclusion

Air Canada is strongly committed to diversity and inclusion and aims to create a healthy, accessible, and rewarding workplace that values the unique contribution of our employees to our business success.

As an equal opportunity employer, we encourage diverse applications so that we can build a workforce that is varied and representative of our customers and the communities where we live and offer our services.

Air Canada thanks all candidates for their interest, but only those selected for an interview will be contacted.